AJAR.id – Hello Ajarian! Beside equipment and utensils, we also need to prepare the dining area for silver service. One of it is creating the right ambience and comfort level for customers in the dining area.
Some of the factors in achieving a high level of customer comfort and creating the required ambiance include:
- Restaurant temperature set at a comfortable level taking into account the outside temperatures – some properties set a constant level year-round. An accepted temperature range for dining areas is 20ºC - 26ºC, while other properties will make the room cooler during summer and warmer during winter
- The temperature level should be a ‘set and forget’ issue. If the temperature has to be altered, permission to do so may be required from management before adjustments are made
- Lighting adjusted according to the time of day and the establishment style – lighting is the main way in which ambiance is created and the combination of up-lights and down-lights, the use of dimmer and coloured lights all combine to produce a required setting. Checks must be made to ensure:
- No blown globes
- No flickering fluorescents
- Dimmers are set at the correct setting
- Lights are on or off as required
- A fresh smell – sometimes it may be necessary to turn on the air conditioning for a short time to clear away stale air and smoke. In some cases, the property may use a commercial product to remove bad smells. In some venues, a fresh smell may be achieved by simply opening windows and doors but care needs to be taken to protect against flies and other pests coming in
- Music organized as appropriate – the type of music played must be in accordance with restaurant policies, themes, special events, and preferences.
- The volume of the music should be set at a relatively low level at the start of a session and be adjusted upwards as guest noise and cutlery and crockery noise grows during service. The music should aim to:
- Provide a background to the dining experience
- Mask conversations of other patrons
- Create an atmosphere
In some restaurants, quick-tempo music is played to encourage guests to eat quicker thereby increasing the possibility of selling a table more than once per session. In other venues, the music is deliberately chosen to provide a more relaxed and slower-paced environment
- Table decorations and floor displays. Decorations help create the atmosphere for the room and maybe themed to reflect the name of the venue/room, or to reflect the interests of the customers who eat and drink.
Floor displays are used to motivate customers to buy products (food and beverage items such as wines, cocktails or a nominated menu item), or to promote another part of the venue or to promote an upcoming special event in the dining area or bar (such as Mother’s Day, a Seafood Night or Valentine’s Day).
The ambiance and comfort level of a restaurant must be taken into consideration when preparing for service. It should also be continuously monitored during service to ensure it is in-line with policy and requirements.
Read also: Carving Equipment and Utensils for Silver Service
Nurturing You to Grow®
Written by: Alan Hickman, Nick Hyland
Subject Matter: Provide Silver Service