AJAR.id – Hello Ajarian! You can target your efforts to gain product and service knowledge to those things that have been provided for and developed for the specific requirements of your niche markets. This means you will make an effort to ensure you know what the people in these markets want, need and prefer.
You will also know where the niche market products are located and available so you can provide them when necessary. Knowing your niche markets makes you to be able to treat niche market customers according to their individual expectations as appropriate to their niche market type.
Are competent to provide all services to them you have responsibility for delivering.
How to identify your niche markets?
The best ways to identify the niche markets your hotel has identified and caters for are to ask your manager who your niche markets and explain how your products and services vary to cater for them. You can also read the advertisements and promotional materials used by your hotel, these will help you determine who both your niche and target markets are.
How to fulfill the niche market needs?
Meeting niche market needs is the same as meeting target market needs. The first essential step in meeting niche market needs is to identify the niche market customers. You can do this by reading their reservation details, observing and talking to customer,...