JAVA Summer Camp is a rebranding video destination that focus to promote Javanese culture. The production taking place in several locations in Yogyakarta that involve many people in tourism industry and tourists.
The key concept
The video is telling us that "life is about learning": we can learn from nature, culture and society in Java island that has many cultural heritage. When you come to Java, you will find learning experience that you can apply to your personal life.
This video is directed and produced by AJAR Studio, we focus on Musical branding elements with touch of traditional and digital ones that may bring audience to feel the reality of the destination.